Alex Beveridge

Dear reader,

My name's Alex and for the last 8 years, I've been obsessed with ecommerce.

I've co-founded, built and run multiple 7-figure brands, and even an 8-figure per year (revenue) brand.

I've sold a Shopify brand I co-owned for $5.2M.

I co-founded a brand that received an investment from Mark Cuban on Shark Tank, valuing the business at $2.08M just 2 months after launch.

I've also failed miserably.

But even the biggest successes weren't easy.

If you're anything like me, you're probably exhausted.

You spend countless hours tweaking your ads, refreshing analytics, and hoping something finally sticks..

And yet, despite all your efforts, your profits haven’t really moved much.

When I launched my first Shopify store back in 2017, I was full of energy, hope, and determination.

But two years later?

I had made a grand total of -$6,034.

That’s right—I didn’t just break even, I lost money.

After 2 painstakingly long years of working 15-hour days, 7 days a week.

I wasn’t ready to quit, but I was starting to seriously doubt if I’d ever have what it takes.

If you ever been there, you know – that weight is heavy.

Here’s the cold, hard truth:

The problem was simple - I was focusing all my time, energy, and money on the wrong thing.

And when I finally realised it, it was like seeing clearly for the first time.

You see, most ecommerce owners think the key to massive growth is pumping more traffic to their website as cheaply as possible, hoping the margins hold up at scale.

But sales don’t happen in your ads.

‍Sales happen on your website.

Now, that doesn’t mean ads are useless and that the only point of the ad is cheap clicks.

Irrelevant clicks are never going to convert – ads do enhance the sale.

However, your website is your sales baseline.

Think of it like this:

A car sales company might have fantastic ads, but if their sales guys suck, they won’t sell many cars.

On the other hand, if their ads suck, but their sales guys are experts, they’ll likely sell more cars even with less people coming through the door.

And if you have great ads and great sales, you will dominate your market.

Most Shopify brands fall into the first bucket: Good ads, but poor-performing websites.

Now let’s get one thing straight – visual design is not the biggest needle mover.

For example: Amazon vs Apple. One looks like it belongs in 2010, the other is one of the most visually-advanced sites on the internet.

And yet, both of them make billions.

In fact, we once ran a split test of 3 drastically different pages selling the same product. As you can see below, while one page did slightly outperform, the results were pretty inconclusive.

And yet, we've run test for identical pages, the only difference being how fast the page loads.

The result?

A 29% conversion rate increase.

Same exact design, same exact product, same everything.

All that changed was we loaded the content 1.6 seconds faster.

It doesn't take much for someone to rage quit your site because it's too slow.

For every 1 second of site speed you lose, your conversion rate will go down by 20% on average.

This is just one of many optimizations that boost conversion.

Before we get to the rest, let me explain what this actually looks like in a real-world scenario to really drive home how crucially important your website conversion rate is.

Imagine you're spending $5,000 per week on ads and getting 10,000 visitors to your website.

With a 2% conversion rate, you’d get 200 sales.

If your product sells for $100, and costs $50, that's $20,000 in revenue and $10,000 cost of sales.

So, $20k in sales, $15k in expenses, that’s $5k profit. (yes, there are other expenses, but let's keep this clean and simple).

Now, what do most store owners do when asked how they would double their profits?

They say, “I guess I’d need to double my ad spend to $10,000 so that I get double the traffic.”

And that’s what everyone focuses on.

But scaling ad spend is one of the hardest ways to grow a business.

Ads get more expensive.

Audiences become less relevant.

Margins shrink.

Profits erode.

But for the sake of example, let’s just imagine that doesn’t happen.

So now, your numbers would look like this:

$10k ad spend to get 20,000 visitors, which leads to $40k in sales, $20k product cost.

Profit = $10k, double what it was before.

Even if this was realistic - there’s a much easier way.

What if, instead of doubling your ad spend, you simply doubled your conversion rate from 2% to 4%?

‍Ad spend: Same $5,000 as before

Traffic: Same 10,000 visitors as before

Sales: $20,000 → $40,000

Product cost: $10,000 → $20,000

What are we left with?

$40k in sales, $25k total expenses, $15k in total profit.

‍You just tripled your profit.

And you didn’t do any extra work or spend any extra money than you did right now, today.

You simply fixed your website.

This one shift changes everything.

‍This is what unlocked our ability to take our drone company, EXO, from $330,000 annual revenue in 2020, to $8.06 million by the end of 2021.

Eventually, we sold EXO for $5.2 million in August 2022 after generating $15.1 million in sales.

Now, that's not to say all we did was increase the conversion rate.

But the increase we achieved was the foundation that allowed us to become profitable enough to afford to scale ads so aggressively.

Without it, scaling ads and generating positive cashflow at scale would have been impossible.

And that same methodology secured a $250,000 from Mark Cuban at 12% equity for VibeRide, just two months after launching on Shopify.

It wasn’t magic.

It was fixing the one thing that actually matters:

Your website’s ability to convert sales.

Now let me show you exactly what I changed.

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Here Are the 7 Conversion Strategies That Can Transform Your Store Overnight:

1. Most Shopify stores fail in the first 3 seconds.

Why? Because their headline doesn’t tell visitors why the product matters and what it does.

Your headline needs to immediately answer: “What’s in it for me?” for your visitors.

Your headline must:

a. Focus on the core benefit of your product - what is the main thing your product does?

b. Address the visitor’s pain point or desire.

c. Be concise but emotionally charged.

Example: "Smoother Skin in 7 Days - Without Expensive Dermatologists or Harmful Chemicals."

It’s simple, clear, and outcome-driven.

We’ve seen headline rewrites alone increase conversion rates by 20-30%.

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2. First impressions are everything. Here's how we build a high-impact above-the-fold experience:
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If your website’s most valuable content is buried below the fold, you’re losing sales.

'The fold' Refers to the elements initially visible on screen when you load a page, before you scroll.

'Below the fold' is just another way of saying that it's not initially visible until you scroll.

This is crucial real estate. This is the cover of the book that makes people pick it up off the shelf.

Your top section should combine:

a. Clean product imagery.

b. A sharp, benefit-focused headline as explained above.

c. ONE clear Call-To-Action (CTA).

d. Emotional triggers without clutter.

This first impression sets the tone for everything that follows.

We’ve seen homepage redesigns focused purely on above-the-fold content result in immediate sales uplifts of up to 60%.



3. Authentic, Conversion-Driving Social Proof. It's All About Trust.

We help our clients collect real customer stories - specific, detailed, outcome-focused testimonials that show exactly what the product did for them.

Beyond just text, we implement:

a. Customer photo reels - this should be subtle, but effective. The more you have, the better.

b. Real UGC video snippets - don't use AI, people spot those same few AI actors from miles away and it instantly destroys trust. It's somewhat tolerated in ads, but DO NOT use it to fake reviews.

c. Review sorting features. People are going to look at your 1 star reviews. Don't hide them, reply to every single one and never, under any circumstances, should you argue publicly. ALWAYS fix whatever the problem is, even if the customer is in the wrong. This will lead to more sales than 1,000 5-star reviews.

d. Link your brand to trusted review sources like Google, Trust Pilot or Facebook. Trust pilot by far carries the most weight and is the biggest conversion booster.

Done right, social proof not only builds trust but becomes one of the key comparison indicators. How many times have you scrolled Google shopping ads and chosen based on the ratings?



4. Creating Risk Reversals Through Strong Guarantees.
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Most customers hesitate to buy because they fear the worst. 'What if I have to pay to ship it back if I don't like it?' 'What if it arrives and it's not what I want?' 'What if I get the wrong size?' The list goes on and on.

How you frame your risk reversal is one of the key components of a strong ecommerce offer.

Your guarantee needs to be bold, clear, and eliminate as much risk as possible.

Examples we’ve used successfully:

“90-Day Free Returns for Any Reason”

“60-Day Trial - don't like it? We'll take it back, no questions asked."

Now, obviously standard returns conditions can still apply here - must be in an unused condition, no visible damages etc.

The shorter the return policy, the lower converting your offer is.

Here's the reality:

If you give someone 7 days return policy, it builds their urgency to make a decision as soon as they get the product.

This leads to people being far more critical of the product when the first get it, and returns go up significantly.

On the other hand, 90 days takes all the pressure off. And the longer they take to make a decision, the more likely they are to keep it.

AND - On your product pages, 90 day returns policy converts a lot higher than 7 days or even 30 days, because it makes you look confident in your product, and it implies that you care for your customers and give good support.

For you, it means MORE orders convert, and LESS overall orders returned.



5. Using Trust Signals the Right Way.

Here's the problem: many stores STILL slap on generic trust badges that scream scam. You need to give trust signals, but the new way of doing it is a subtle art.

a. We implement trust signals naturally: Reassuring micro copy near the CTA, subtle icons showing verified and trusted payment methods like Apple Pay, Gpay etc.  

b. Transparent shipping, return, and contact policies (as above, the better your policies, the bigger your trust). These should be in the product listing near the CTA. Not hidden in your footer or in a scrolling top bar.

c. Never force customers to check a terms and conditions box in checkout. It's unnecessary and only builds friction.
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d. Don't use lock icons or emojis on your checkout buttons. It's actually counter-productive. 'I wasn't questioning if this was secure or not, but the fact they're reassuring me it is makes me suspicious that it isn't'.

Trust signals should feel like natural reassurances, not last-minute pleas.
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6. Real, Ethical Urgency (That Actually Works):

We avoid fake timers unless used in a time-based sale (think BCFM, Father's Day & Mothers Day sales etc). Instead, we create urgency based on:

a. Transparent stock levels - so long as stocks are low.

b. Seasonal demand surges.

c. Shipping cut-offs. Example: “Order within 2 hours for dispatch today.”

This authentic urgency prompts action without triggering skepticism.

Use sparingly, but when used correctly urgency can boost conversions by as much as 300% temporarily.
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7. Strategic Live Chat - With Crucial Time Delay:
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Having live chat available isn’t enough.

Most people are blind to it, but done right it is a huge conversion booster.

Your live chat shouldn’t appear immediately.

It definitely shouldn’t pop up with a message the moment someone lands on your site.

Instead, it should popup after about 20 seconds after someone lands on your site, with a simple ‘any questions?’ message.

That’s it.

No ‘Welcome to X, let us know if you need any help!’.

No annoying red ‘1’ icon that makes a popping sound.

However - do not use a generic bot.

Your live chat should be manned by you or someone from your team at all times.

And your response times must be within 60 seconds.

Don't start typing a huge message to reply to their question.

Reply as soon as possible - 'Hey Sarah, good question!' Then start typing your answer.

It lets them know there's actually a human there, and they'll stick around.

Don’t use it for support – direct everyone to your support form.

Use it to answer questions and close sales.

Adding delayed chat alone has increased conversions by 15-20% for some clients who already had live chats.



‍And that’s just 7 of our conversion strategies.

At Siterush, we use 19 total conversion levers - 11 of which we didn’t even mention here, 1 I mentioned earlier as a bonus.

Why?

Because they’re too advanced, too technical, and frankly, too valuable to share publicly.

But here’s the offer:

‍We’ll implement all 19 of them.

Custom.

For your brand.

‍I’ll personally build your new landing page, using everything I’ve learned scaling stores to 8-figures, landing investments from people like Mark Cuban, and selling brands for millions.

And here's the best part:

If our page doesn't increase the monthly revenue of your best-seller by at least 10%, you don't pay for it.

And this isn't some empty promise guarantee.

WE are the ones who will set up an A/B test, cover the cost to run it for 30 days, and shoulder all the risk if the page doesn't deliver at least a 10% uplift in monthly revenue.

You’ll also get to see exactly how much you’re leaving on the table.

Between you and me, our average conversion increase rounds to 32%.

And, pricing is based on how well the page performs.

In other words, it's in our best interest to build you a page that not only looks incredible - but grows your business with proof.‍

Worst possible case scenario: your page is already as good as it's gonna get and you stay where you are now (very unlikely).

Best case: We add even a modest 10-20% uplift in conversions, your profits increase drastically, and your breakeven ROAS sinks so low that your worst ads make you money.

Sound like it's worth the risk?

Choose a time below to book a free call with either myself, or my co-founder and long-time business partner, Carson, who has been with me every step of the way since 2020.

At the very least you’ll get 30-minutes of invaluable advice you’d normally pay $500+ for in consulting fees for 8-figure ecommerce founders.

I know how hard you've worked day after day to grow your business.

Let me help you get there.

Talk soon,
Alex.
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